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| Tips for Making an Event Successful |
| It’s all about Promotion, Promotion, Promotion!
The more members of your group and the
community that come in on a School Night, the more money raised
for your group. We have found
that promotion is the difference between successful and disappointing
results. To be successful, all
members of your group must know about the event and new flavor,
and how it will benefit your
group. Then they need reminders. Additional promotion in Doc’s
parlour prior to the night will
bring in members of the community that will support your group
by coming in that night. |
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| What Do You Need to Do? |
| 1.) |
Work with Doc to Choose
a Date
Complete the Fund Raising
Request Form and fax to Doc’s.
We’ll then discuss dates available
and other details. |
| 2.) |
Get the Word Out
Publish the date in your group’s newsletter, or somehow
notify all your group members of the
event and how it will contribute to your cause. This should
be done at least a month before the
event. Doc’s can help with flyers, logos, etc. |
| 3.) |
Find Volunteers to Help
Providing high-profile members of your group (a principal
or favorite teacher) to greet
customers, serve the new flavor, and talk to customers
at the tables will increase attendance and
make the event more fun for everyone. If two helpers are
each willing to put in a 3 hour shift,
Doc’s will increase the portion going to the group
from 10% to 15% for the evening. The
volunteers are needed from 6:15-8:30 on the School Night. |
| 4.) |
Promotion, Promotion,
Promotion
To be successful, the event needs to be promoted. We have
found the following steps will
ensure a successful event. If you are not willing to take
these steps, both you and Doc’s may be
disappointed in the results. |
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| a.) |
Two Posters for Display in the Parlour
We need at least two posters announcing the event to
be displayed in the parlour for a
week or more before the event. This will increase traffic
from customers who want to
return to support your cause. The most attention-getting
posters are grass-roots style.
Be creative, keep it home grown, and in-style with
your group. Posters made by kids
are more effective than computer-generated ones. Unless
it is obvious, telling what
your organization does will help bring awareness and
increase traffic. |
| b.) |
Posters in Your School
Posters in the school remind students of the event
and build excitement. The students
who make the new flavor can create posters to reflect
what they’ve created. |
| c.) |
Reminders the Day
of the Event
We can provide hand stamps to put on student’s
hand the day of the event. This will
remind students and parents of the event they heard
about earlier in a newsletter. |
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| I'm
Ready to get started (download form) | Back to School
Fundraising |
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